Hololive

• Japanese police just made a VTuber their official Traffic Regulation Ambassador
• Online fandoms are passionate. Hololive’s community app launch showed the dark side of that fervor.

  Online fandom is an indomitable force--one that platforms like YouTube and companies like Youtooz are increasingly recognizing. But that amount of fan attention can also have a contentious side, with some people getting way too parasocial about idols (Chappell Roan has been talking a lot about this recently), and others engaging in toxic behaviors like doxxing.

  
• VTubers want to hold IRL events with fans, too. Hololive is making it happen.

  In-person appearances have long been a staple of our industry--a tangible, IRL link between creator and fan that can be fulfilling for both parties. But how do you make an in-person appearance when no one can know who you are? That's the question facing more and more VTubers, who want fans to see them entirely as their virtual avatars, but also want to make that IRL connection with their millions of audience members.