[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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Anaya Kandhal has repeated as the #1 channel in the Global Top 50. The Indian kidfluencer is closing in on 75 million subscribers, and after collecting 958.8 million weekly views, she has brought her lifetime YouTube total above 116 billion. Not bad for a five-year-old.
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Compared to little Anaya, there are plenty of grown-ups populating the Global Top 50 as well. Channels that broke into the ranking at the start of the Shorts era are still going strong, and the most resilient chart-toppers find ways to stay adaptable.
Yesterday’s sigma girls are today’s Kpop Demon Hunters
Though us social media long-timers may find it hard to believe, YouTube Shorts is now nearly six years old. The format that once brought a new dimension to YouTube has become a full-fledged ecosystem filled with ads, algorithmic recommendations, and more views than one person could conceivably count in a thousand lifetimes.
We’ve published the Global Top 50 weekly for Shorts’ entire existence, and the #1 channel in the chart has typically been a short-form superstar — though there has been plenty of change at the top. After all, current #1 Anaya Kandhal wasn’t even born yet when YouTube started testing Shorts.
As newcomers have taken our charts to a billion weekly views and beyond, where does that leave the channels that previously dominated the Top 50? Are they staying relevant, or fading into the background?
As we consider that question, CuRe provides a curious case study. When we first covered the Korean channel nearly three years ago, it was at the forefront of the “sigma girl” trend. One of its two protagonists was a confident, cocksure woman who was less type-A than an alpha but more proactive than a beta. That made her part of a Gen Alpha trend that rose to prominence around 2023.
Gen Alpha tastes, however, are evolving quickly, requiring creators and marketers to be vigilant if they want to keep reaching young people on social media. Where does that leave a channel like CuRe? How does a hub once buoyed by sigma girl magic stay relevant in the Top 50?
CuRe, like the most effective Gen Alpha whisperers, is paying attention to short-form viewership and adapting its videos to match. Couple content is currently huge, and CuRe is putting its own deadpan spin on that idea. And with food ragebait on the rise, CuRe is buying in.
The Korean channel’s evolving strategy is paying off. CuRe got 360.7 million weekly views during the third full week of August. That was enough traffic to reach 43rd place in the Global Top 50.
South Korea’s other entrant in the Global Top 50 is KIMPRO, a channel that has long spread itself across the biggest short-form trends on the internet. With that broad approach, KIMPRO became the self-proclaimed “#1 Shorts channel in the world.”
As we approach the end of August, KIMPRO wants to keep that title. That means — you guessed it — a lot more Rumi representation in the channel’s videos. KPop Demon Hunters is still big, and so is KIMPRO, which manages to get more than 500 million weekly views most of the time.
Data via Gospel Stats
As YouTube Shorts continues to grow up, channels like KIMPRO and CuRe will find it harder to deliver such impressive chart performances week after week. There are, after all, many more five-year-olds in countries like India that will haul in billions of views at the time.
Amid that competitive landscape, only the creators who pay attention to the trends will be able to maintain Top 50 representation. Gen Alpha is a lot more than skibidis and sigmas these days, and both CuRe and KIMPRO have figured that out. Where will today’s youngsters take us next?
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 21
- United States: 7
- Indonesia: 5
- Canada: 3
- Japan and South Korea: 2
- Argentina, Australia, Belgium, China, Georgia, Germany, Kazakhstan, Russia, Taiwan, and Vietnam: 1
This week, 39 channels in the Top 50 are primarily active on YouTube Shorts.
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