[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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As the calendar turned over to August, the YouTube channel with the most subscribers extended its lead over the rest of the field. MrBeast added more weekly subs than anyone else by bringing in two million weekly subscribers during the period that ended on August 2.
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MrBeast may be at the front of the pack, but he’s hardly the only success story in the Global Sub Top 50. Even the 50th channel in the ranking added 250,000 weekly subs, which means that every channel listed here is on pace to add one million subscribers per month. Let’s drill down to find a few compelling tales within that standout group.
What does a motorbike channel tell us about the morality of YouTube Shorts?
A creator who simply goes by the name Edward ranked 12th in this week’s Global Top 50. A week after ranking 731st in the world, Edward saw his subscriber count ignite like a spark in a combustion engine. He added 400,000 weekly subs to bring his total above two million.
To my knowledge, Edward is the first motorbike creator to ever crack our charts. It’s not a content category we’ve seen often around these parts, even if automotive content has long been a productive niche in the YouTube community.
When you watch Edward’s top-performing Shorts, however, you realize that his ride of choice has very little to do with his popularity as a creator. His scripted snippets from the road (and the gas station pump) often play out as morality plays that wouldn’t be out of place on Dhar Mann‘s channel. If someone behaves badly in one of Edward’s Shorts, you can bet they’ll receive their comeuppance, even if their crime is as innocent as a simple case of mistaken identity.
If proper morals can work for a biker, they can work for anyone, and that certainly fits the trends we’re seeing in the Global Sub Top 50. All over the ranking, we find channels that operate in black-and-white circumstances. If you do the right thing, you will be rewarded; if you err, prepare for punishment.
Those types of videos are all over Keli‘s channel. Like Edward, this single-named creator shot up in the Global Sub Top 50 this week. After ranking well outside the top 500 a week ago, Keli topped out at 23rd place after adding 340,000 weekly subscribers. Those new arrivals within her community were quickly educated about the difference between right and wrong.
Data via Gospel Stats
Moralizing videos have long been popular on Shorts, but they seem to be rising fast at the current moment. How else can you explain the sudden upticks experienced by creators Edward and Keli on YouTube?
Maybe, after a few months of nonstop World Cup action, it’s time for internet culture to normalize a bit. We just experienced one fierce competition after another, so for the Edwards and Kelies of the world, it’s time to play nice.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 14
- Mexico: 8
- India: 6
- Brazil: 4
- Spain: 2
- Argentina, Germany, Japan, Kazakhstan, Latvia, Panama, The Philippines, Russia, Switzerland, Taiwan, Ukraine, and United Kingdom: 1
This week, 40 channels in the Top 50 are primarily active on YouTube Shorts.
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