VidCon Anaheim has a new title sponsor, and for the first time, the pioneering creator conference will not be presented by a social video platform. Instead, POP.STORE has signed on as the title sponsor for the 2026 edition of VidCon’s flagship event.
The deal makes POP.STORE the third title sponsor in VidCon Anaheim history. YouTube has held that distinction ten times, including in 2025, when it took over VidCon’s top line to celebrate its 20th birthday. TikTok briefly took over as VidCon’s title sponsor in the early 2020s.
Compared to those two heavyweights, POP.STORE is a relative unknown. It is a creator monetization platform that operates under the umbrella of the CommentSold Group.
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At VidCon 2026, POP.STORE plans to raise its profile within the creator economy. The company’s opening day keynote address will double as the public unveiling of ECHO-ME, an agentic AI commerce platform that launched quietly earlier this year. POP.STORE CEO Gautam Goswami will present an ECHO-ME demo, and longtime creator economy insider Jon Youshaei will moderate the session.
In a statement, VidCon VP Sarah Toretti positioned the POP.STORE sponsorship as a nod to the ongoing growth and diversification of creator businesses. “As the Creator Economy matures, creators are increasingly building sophisticated businesses around their brands and looking for the infrastructure, partnerships, and tools to grow sustainably,” Toretti said.
Some of those tools operate in the same agentic AI lane as ECHO-ME. Companies like RHEI and Agentio have deployed AI agents to help creators achieve business goals that would otherwise require large teams. “With an agentic AI team like ECHO-ME, a creator with 5,000 followers can now operate like one with a full team behind them,” Goswami said in a statement.
Firms that specialize in AI-powered optimization will be all over VidCon Anaheim in 2026, and POP.STORE will set the tone from the jump. If you’re curious about what Goswami’s vision looks like, you can snag a Creator or Pro Pass to secure your seat at the June 25 session.
