[Tubefilter Charts is a periodic rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. We use data directly from YouTube and in terms of subscribers, YouTube rounds that data to the first three significant figures. Check out all of our Tubefilter Charts with new installments every week right here.]
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The channels that cracked this month’s Global Top 100 are in rare company. To make it into our ranking of the most-subscribed content destinations on YouTube, one million monthly subscribers is essentially a prerequisite. Only three chart entrants fell short of that benchmark.
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Even among that group, one creator stands alone. MrBeast added 11 million new subscribers during the month of August. Only one other creator, Argentina’s Alejo Igoa, even managed to get half as many monthly subs, and his 31-day total of 6.1 million barely reaches 50% of MrBeast’s tally.
Chart toppers are turning their channels into their personal versions of Mythbusters
Are you interested in running silly physics experiments in your neighborhood, but you don’t have the time, energy, money, or brains to get an engineering degree? Don’t fret — you don’t have to be Mark Rober to embrace the scientific method on YouTube Shorts.
Hafu Go has figured out a more economical way to bring experiments to your Shorts feed. The Canadian creator has gone through several phases in his career, and his latest pivot into short-form spectacles has pushed him into our charts.
In August, Hafu Go added 1.5 million new subscribers, vaulting him up to 47th place in the Global Top 100. (He had sat outside the top 500 one month prior.) His primary YouTube hub now has 14.7 million subscribers to go along with his 4.6 billion lifetime views.
Initially, that viewership came on fitness videos and other pieces of lifestyle content, but as Hafu Go told us in 2022, he has “an extensive research process of coming up with ideas.” That process led him to his current niche: Homemade science videos that take advantage of the “teaser-and-payoff” format that drives so many YouTube Shorts hits.
Whether he’s testing Hollywood cigarettes or dropping bricks, Hafu Go finds ways to inspire curious Shorts viewers around the world. In one of his biggest videos to date, he used colored smoke to dye a pair of sneakers. I hope no one in the area got confused and asked him who the new pope would be.
Hafu Go’s content may seem not-so-rigorous compared to the videos put out by formally trained engineers like Rober. But while Rober missed the Global Top 100 despite his August exploits, Hafu Go shined. Maybe viewers connect with science experiments when the person leading the tests is as much of an amateur as his fans.
That theory would explain how Wickey and Mickey made it into the Global Top 100. The Pakistani channel has a lot in common with Hafu Go, and many of its top Shorts are of the experimental variety. In this case, however, there’s an added sense of danger. Wickey and Mickey act as if they’re ready to lose their fingers in the name of science, and their improvisational attitude seems to click with the Shorts audience. How else can you explain the channel’s huge August, in which it crossed 30 million daily views on one occasion?
Data via Gospel Stats
Wickey and Mickey’s video may not pass muster at your local engineering school, but on YouTube, their misadventures are gold. By adding 1.1 million monthly subscribers, the pair from Pakistan reached 64th place in the Global Top 100.
I’d be curious to hear what someone like Rober thinks of these homemade experiments. Perhaps, with a few reaction videos to his name, Rober could turn into the STEM world’s answer to Gordon Ramsay.
Channel Distribution
Here’s a breakdown of the Top 100 Most Subscribed channels this month in terms of their countries of origin:
- United States: 30
- India: 27
- Hong Kong: 8
- Spain: 4
- Australia, Canada, and Mexico: 3
- Argentina, Brazil, Indonesia, and Pakistan: 2
- Belarus, Belgium, China, Germany, Israel, Italy, Japan, Peru, Russia, Saudi Arabia, Singapore, South Korea, Taiwan, and Vietnam: 1
This month, 67 channels in the Top 100 are primarily active on YouTube Shorts.
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