VidCon has changed owners since its last visit to the Anaheim Convention Center, but the creator-fan gathering is keeping its traditional title sponsor intact. For the tenth time, YouTube will serve as the topline partner for VidCon’s Southern California soiree.
YouTube’s programming at the 2025 iteration of VidCon Anaheim will include a creator game show, a live “Roblox Hunt,” and an outdoor experience adjacent to the Anaheim Convention Center. A keynote from YouTube Head of Culture and Trends Kevin Alocca and VP of Creator Products Amjad Hanif will celebrate 20 years of twists and turns on the Google-affiliated platform.
“This year marks our 20th birthday, YouTube is home to the most creative, authentic, and entertaining videos produced by our wonderful creator communities all around the world,” said YouTube VP of Marketing Kate Stanford in a statement. “What better place to recognize our creators than at VidCon Anaheim and we’re thrilled to be back as title sponsor.”
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YouTube first served as VidCon’s title sponsor in 2013, three years after Hank and John Green co-founded the annual get-together. The Google-owned platform maintained an uninterrupted streak of title sponsorships until the 2020s; when the convention resumed its festivities after two years of COVID-caused shutdowns, upstart app TikTok replaced YouTube as the title sponsor.
At the time, that change felt like an accurate reflection of what VidCon had become. For many TikTokers who broke out during the pandemic, the 2022 Anaheim event offered an opportunity to meet fans in person for the first time. YouTube regained title sponsor status in 2023 and has held it ever since.
Two years later, the creator community is in the midst of a year-long celebration to honor the 20th anniversary of YouTube’s founding. The VidCon lineup will offer a mix of creator meet-ups that will span multiple eras of online video content. The list of featured creators ranges from long-time YouTubers (Smosh, Hank Green, LaurDIY) to breakout short-form stars (Justin Flom, Kika Kim, Leo Gonzalez).
In addition to the shifting lineup of featured creators, another big change at VidCon 2025 is the presence of a new owner. Last September, Paramount Global completed a sale of the 15-year-old creator con, with U.K.-based media and events company Informa becoming the brand’s new parent company. Informa, which already operates events like Comicon Toronto, will have a chance to show off its expertise at the Orange County creator mainstay.
VidCon 2025 will run from June 19-21. As per usual, programming will be split across three tracks, one each for creators, members of their respective communities, and professionals affiliated with the online video industry. To peruse the available multi-day passes, which start at $160, head over to the VidCon website.
