Seth McFarlane, best known as the creator of Fox’s Family Guy franchise, has announced September 10th as the debut of his first episodic web project, the animated Cavalcade of Cartoon Comedy. The 50-episode series garnered a hefty amount of attention when it was announced due to its unique distribution plans with Google’s AdSense platform. The 2-minute episodes will be shown all over the web on sites that host AdSense banners, much the same way some movie trailers are shown. Using contextual ad placement, the series will be targeted at sites with a strong young male audience. The budget of the project is reported in the multi-millions,
with several advertisers, including lead sponsor Burger King, picking up most of the tab. McFarlane even created three pre-roll ad spots featuring the King character to run before Cavalcade episodes. For those not surfing the young male-themed sites, you can catch episodes right from the source at sethcomedy.com.
