Creators are popping up all over India. A college program is training them.

India‘s growing class of professional creators is getting access to a new training program. At MICA, an institution located in Ahmedabad, a Content and Creator Economy (CCE) course is helping aspiring influencers realize their dreams.

22 students are part of the initial CCE cohort. That group includes storytellers, dancers, and management experts.

“There has been a boom in the content creation economy — it is not only a buzzword due to scores of high-profile podcasts or web-only shows headlined by some of the biggest names today, but also a serious business,” said Professor Falguni Vasavada-Oza, who is chairing the new program. “Anybody with a camera, an internet connection, and an interesting story can take on the web today.”

Vasavada-Oza explained that the course is broken down into four “roles.” Students will learn about content creation, influencer marketing, talent management, and social media marketing.

By following the lead of American schools like Syracuse University and East Carolina University — which have developed programs for aspiring creators — MICA is looking to unlock the incredible amount of value that is bubbling up within India’s digital economy. In our most recent Global Top 50 ranking, half of the 50 most-watched YouTube channels of the week hailed from India. The world’s most populous nation is so saturated with creators that rural villages have become production hotspots filled with YouTube-based professionals.

A recent study conducted by Hansa Research shows just how big India’s creator ecosystem has gotten. 93% of consumers access YouTube, and those users average 61 minutes per day on the platform. Instagram ranked second on Hansa’s rundown, reaching 71% of consumers and generating 58 minutes of average daily engagement.

Powerful entities have taken notice of the social media surge. Indian Prime Minister Narendra Modi has pledged to invest $1 billion in the national creator economy, and YouTube India execs have said that they plan to use connected TV watch time to spread South Asian creator content across the globe.

For those initiatives to reach maximum value, India needs to supply enough creators to meet growing demand. That’s why programs like the new MICA course are so important, and other institutions are likely to follow the Gujarati school’s lead in the near future.