News

YouTube hid the dislike button. Now it’s considering a name change.

What if, instead of trying to hide the dislike button, YouTube put a less pejorative spin on its thumbs-down icon? That’s the question the platform is exploring via an ongoing experiment on YouTube Shorts.

According to the YouTube Support thread that catalogs ongoing tests, some Shorts users are seeing a new layout that reimagines the role of the humble dislike. Instead of keeping the dislike button on the Shorts sidebar, the experimental design moves it to a pop-up menu, where it has been merged with the “Not Interested” option.

Some users in the experimental group will see the “Dislike” title, while others will see “Not Interested.” YouTube’s goal, as stated in the Support thread, is to determine whether users use those terms “interchangeably.”

Subscribe to get the latest creator news

Subscribe

Though dislikes have long been incorporated into social media feeds, trolls and other bad actors have weaponized the thumbs down. Female creators have been particularly affected by those campaigns, as their videos are more likely to be dislike-bombed when compared to videos uploaded by men.

In 2021, YouTube responded to that concerning trend by hiding dislikes

on its videos. Viewers could still give a thumbs-down to clips they didn’t care for, but dislike sums were taken out of the public eye and moved to creator dashboards.

That move was met with immediate backlash. Some critics raised moral questions related to the ethics of hiding dissent. Developers hastily built browser extensions that make dislike counts reappear.

Shorts was still a brand-new format when the dislike change went into effect, so YouTube’s understanding of how Shorts users perceive the button is incomplete. Though the dislike option initially appeared on the Shorts sidebar, YouTube announced months ago that it would start testing layouts that depreciated the thumbs-down.

The current experiment suggests that YouTube might have found a simple solution to its dislike problem. Rather than hiding its most negative form of public feedback, YouTube can simply rename it. The dislike button could become “Not Interested” in the near future — unless of course, users are not interested in that particular adjustment.

Share
Published by
Sam Gutelle

Recent Posts

Meta bets on $1,300 VR glasses that can play YouTube, ESPN, Peacock, and much more

Meta is continuing its wearables renaissance by unveiling virtual-reality glasses stuffed with a plethora of entertainment…

1 hour ago

“YouTube is the greatest casting call of all time”: Paul Telner on why Hollywood’s creator IP gold rush is years in the making

Following the box office success of creator-made films like Iron Lung, Backrooms, and Obsession, Hollywood…

21 hours ago

The Kings League wants to be Brazil’s next creator sensation. A Twitch vet will put the ball in play.

If you run an international soccer competition, you probably want to be active in Brazil. The creator-led Kings…

1 day ago

OpenAI needs more creator products. Patreon’s Co-Founder will develop them.

Since co-founding Patreon alongside Jack Conte more than 13 years ago, Sam Yam has played a key leadership role for…

1 day ago

YouTube is using AI to tinker with everything — from thumbnails to homepages to entire videos

On September 23, YouTube held its annual Made On event in New York City. If you've tuned into previous…

1 day ago

Meet the top editors behind MrBeast, MKBHD, and Quenlin Blackwell–here and onstage at VidSummit

At this year's VidSummit, running Sept. 29-Oct. 1 at the Irving Convention Center in Texas,…

2 days ago