Snapchat’s year-end recap summarizes a year that sent users to 6-7 heaven

December is the time of year when Big Tech platforms publish year-end posts that recap the year that was. While those companies are talking about KPop Demon Hunters and short-form music trends, Snapchat has a different meme in mind for its year-end recap: SIX SEVEN!

The ubiquitous Gen Alpha exclamation powered one of Snapchat’s biggest success stories of 2025. The app known for its disappearing videos and messages created a Bitmoji version of 6-7, and after its launch, that graphic became the most-used sticker on the platform.

Bragging about a nonsensical phrase may not seem like much of a boast, but the high usage of the 6-7 Bitmoji sticker reinforces Snapchat’s deep inroads into youth culture. For many social media users in the Gen Alpha and Gen Z cohorts, Snapchat is as indispensable as it was a decade ago.

To wit: Snapchat reported that 40% of its Gen Z users see Snaps of “random moments” as evidence that the sender wants to become closer friends. Group chats grew up as well, with 5% more users

adopting that format year-over-year. Some Snapchat users set more than 8,880 messages to their top Group Chat over the past 12 months.

Those data points paint Snapchat as an integral cog in the machinery of youth culture. Other platforms may tout their strong links to Gen Alpha, but Snapchat is the app that many youngsters trust for their social interactions.

“Across the board, 2025 was defined by friendship, creativity, and connection,” reads Snapchat’s year-end recap. “From quick chats to long calls and everything in between, friends showed up for each other in more ways than ever.”

Of course, not all Snapchatters belong to Gen Alpha and Gen Z. No matter how you use the app, you can find a personalized recap of 12 months of activity by checking out your custom Snapchat Recap. So if you’ve ever wanted your Bitmoji habits to get the Spotify Wrapped treatment, you’re in luck.