YouTube’s quarterly ad revenue approaches $9 billion after double-digit year-over-year bump

YouTube‘s strong first quarter has helped cement it as a crucial holding under the Alphabet umbrella. The parent company of Google reported its Q1 2025 earnings on April 24, and YouTube was a major focal point thanks to its ballooning ad revenue.

During the earnings call, Alphabet execs reported that YouTube’s quarterly ad revenue totaled $8.9 billion. That sum represents a year-over-year increase of 10.3%.

Surprisingly, those gains fell slightly short of analyst expectations. YouTube had been projected to achieve $8.97 billion in ad revenue during Q1 2025. Overall, Alphabet exceeded projections by generating $90.23 billion of quarterly revenue. Analysts had predicted that the company’s topline figure would reach $89.12 billion.

YouTube’s first-quarter activity showed an effort to diversify its revenue beyond ads. Thanks to increasing activity from podcast fans and senior citizens, the platform’s audience on TV screens continues to swell. A new Premium Lite tier figures to attract more customers to YouTube’s subscription service, and a host of new features timed to coincide with the platform’s 20th anniversary will open up new options for creators. YouTube’s rapid expansion led Wall Street firm MoffettNathanson to tag the video hub with a $550 billion valuation

as part of a recent estimate.

Alphabet doesn’t break out YouTube TV and YouTube Premium revenue in its earnings reports, but overall, the holding company enjoyed substantial subscriber growth during Q1 2025. “We’re pleased with our strong Q1 results, which reflect healthy growth and momentum across the business,” Google CEO Sundar Pichai said during the call. “Driven by YouTube and Google One, we surpassed 270 million paid subscriptions.”

There’s a lot of reasons for optimism in Mountain View, but Alphabet’s properties are also facing pressure on Capitol Hill. Thanks to a recent court decision, the breakup of Google’s ad business — which opponents see as a monopoly — is looking likely. A similar dissolution could affect the tech giant’s search business as well.

If regulators succeed in their plan to break up Google, YouTube will become an even more important asset for its parent company. The 20-year-old platform is a consistent high point in quarterly earnings reports, and Alphabet is hoping to keep it that way.