If you don’t like it when an End Screen pops up at the conclusion of a video, you’ll want to keep tabs on YouTube‘s latest experimental feature. Among its ongoing tests, the platform is giving some users the ability to create uninterrupted viewing experiences by hiding End Screens.
As with other in-development features, the End Screen toggle is listed on a Google Support page that details the products YouTube is currently testing. As of March 18, users in the experimental group can turn off End Screens by tapping a “Hide” button that appears near the end of videos. A corresponding “Show” button makes End Screens reappear.
YouTube introduced End Screens in 2016 to help creators connect with the viewers who watch to the end of videos. Some YouTubers had previously made makeshift End Screens using Annotations, an earlier feature that End Screens ultimately replaced.
End Screens only show up ten seconds before the end of videos, so on the surface, the feature seems like an unobtrusive way to gain new subscribers or direct viewers to new uploads. But there are several reasons why YouTube users might want to hide End Screens. Just like their Annotation precursors, the end-of-video pop-ups can feel obtrusive, especially when they block a big reveal or final punchline. In general, YouTube is trying to declutter its player so that it can better provide the distraction-free, leaned-back experience associated with TV screen viewership.
Viewers may have their own arcane reasons for disliking End Screens. The point is that many YouTube users are looking to minimize interruptions. That’s why there are so many guides that offer workarounds for removing End Screens.
Creators who like customizing their End Screens may not want their viewers to be able to avoid the pop-ups, but the creator economy seems to be shifting toward other engagement tactics. Link-in-bio services like Linktree are consolidating information that was once shared through End Screens, and companies like Patreon are encouraging creators to utilize methods of fan engagement that circumvent content platforms. YouTube gave creators a more flexible means of referring fans to other videos when launched a Shorts-compatible “related links” feature last year.
As with many new YouTube features, the End Screen toggle is not guaranteed to see a full-fledged rollout. Whether or not this experiment makes it past the testing phase, End Screens aren’t going anywhere — at least not yet.
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