Instagram is reportedly offering TikTokers up to $50,000 per month to post on Reels

Even though Donald Trump has delayed the U.S. TikTok ban for now, the rest of the social media industry is still eagerly pursuing displaced creators.

Instagram just announced one of the largest incentives thus far: A Breakthrough Bonus that will offer up to $5,000 to new Reels creators. And as the Meta-owned platform looks to expand its user base, it’s also courting some high-profile names with direct cash bonuses that reportedly range as high as $50,000 per month.

Those payouts could be worth “even more” than $50,000, according to The Information. Instagram’s five-digit deals, described as its biggest creator overtures to date, require partners to provide the app with a window of exclusivity.

While top social media stars decide whether to accept Instagram’s offer, other TikTokers can decide whether it’s time for them to break through. The Breakthrough Bonus can be claimed by any TikTok creator who posts content to Reels on Facebook or Instagram. Over three months, the bonuses can rise as high as $5,000. A press release from Instagram noted that Breakthrough Bonus partners will get immediate access to the platform’s newly-united monetization program.

The release also corroborated The Information‘s report, noting that “some TikTok creators” will receive “content deals” to jumpstart their growth on Facebook and Instagram. It’s not the first time a platform has dangled cash in front of creators in exchange for some measure of exclusivity. YouTube provided an early example of that tactic in 2015 when it used financial incentives

to prevent its stars from migrating to the upstart video platform Vessel.

More recent exclusivity deals have been branded as examples of overspending, and the streamer version of this type of contract seems to be an endangered species. Meta’s take on the concept seems to be more closely related to the Performance Bonuses it pays to creators of popular content, except this time, the content in question first got popular on TikTok.

Instagram is pairing its cash bonuses with new features and a three-minute max runtime for its Reels (up from 90 seconds). Even as other platforms tout their connections to creator culture, Instagram seems to be wagering that it will inherit the most ad dollars in the event of a U.S. TikTok ban.

Alongside its other Reels enhancements, Instagram announced its version of the popular TikTok-affiliated editing app CapCut. Instagram Head Adam Mosseri will probably provide more updates in the coming days, so you can tune into the bespectacled messenger pictured above if you want to stay on top of all the changes.