Unspeakable is the latest channel to step into the FAST lane. The content brand led by creator Nathan Milner has announced a new app that will bundle Unspeakable clips for distribution on free, ad-supported TV channels.
The app comes out of a partnership between content studio FilmRise and over-the-top distributor Future Today. The two firms announced Unspeakable’s FAST foray during a VidCon Anaheim session that featured FilmRise Head of Content Jonitha Keymoore and Future Today SVP of Content and Partnerships David Di Lorenzo.
Last year, FilmRise announced that it was working with YouTubers to bring their content to TV screens. Unspeakable has been a recurring partner for FilmRise’s creator-to-TV pipeline, and the new app — which Future Today will design and host — is the latest extension of that accord.
The app will include 200 hours of content from the Unspeakable YouTube channels, including the main hub as well as the UnspeakablePlays destination. The videos have been repackaged into a TV-friendly format that will include multiple channels. In addition to Unspeakable and UnspeakablePlays series, the app will also offer an “Unspeakable for Kids” hub that will be appropriate for viewers of all ages.
FilmRise has worked with creator management firm Night, which reps Unspeakable, since 2021. The two companies’ joint effort has allowed 119 hours of Unspeakable content to live on the new app.
Creator apps have been hot commodities for more than a decade, and they have gained additional relevance in the current heyday of FAST content. Creator services provider Jellysmack, for example, has worked with dozens of partners on FAST-focused apps.
“The demand for this app underscores the ever-growing appetite for digital-first series tailor-made for a traditional viewing experience,” Keymoore said in a statement. “This effort solidifies FilmRise’s position as the go-to destination for digital-first properties seeking wider distribution opportunities.”
As Milner continues to star in Unspeakable’s chart-topping videos, he is making time for several other ventures. In 2022, he launched an outdoor adventure park in the Dallas area. He also recently teamed up with Minecraft creator Aphmau on a line of juiceboxes.
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