[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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After a tumultuous week in America, one filled with breaking news (and big viewership gains for news channels as a result), our chart’s latest seven-day measurement period brought our data back to more usual levels. In our ranking of the most viewed US-based channels of the week, kid-friendly content continued to dominate, while some individual content creators found unique ways to earn a place in the top 50.
For several charts in a row, Cocomelon – Nursery Rhymes has been second in the world and first in the United States, and this week, none of that changed. In our latest count, the Southern California-based content producer of kid-friendly jingles recorded 731.6 million weekly views; no other YouTube channel based in the US managed more than two-thirds of that massive total. The next-most viewed US-based channel was Kids Diana Show, a family-friendly, Ukranian-American vlog that earned 489.2 million weekly views.
Third and fourth place also went to family vlogs with Slavic roots. Vlad and Niki, which follows the lives of its two titular boys, moved up one spot to finish third, powered by its 454 million weekly views. The channel it supplanted for the #3 spot, Like Nastya, fell back to fourth after a seven-day period in which it experienced a week-over-week viewership drop of 8%. Despite that backslide, the Russian-American channel still earned a whopping 448.7 million weekly views.
WWE was seventh in last week’s US-based chart, but this week, the YouTube home of World Wrestling Entertainment gave its opponents the chair to move up to fifth. Its seven-day totals included 269.1 million weekly views.
An American YouTube star is climbing our US-based Top 50 thanks to a few outsized stunts, and no, it’s not MrBeast. The channel known as Unspeakable, whose leading man goes by the name Nathan, made a big surge in our latest American ranking. Unspeakable earned 63.2 million weekly views, which represented an 11% week-over-week increase, which led the channel to 45th place in our US-based chart.
So what’s Unspeakable’s deal, anyway? According to a Houston Chronicle article from 2018, Nathan hails from Clutch City and got his start, as many other successful creators have, by posting Minecraft videos. From there, he was able to branch out to fill his channel with the sort of videos that would fit under the “lifestyle” banner. That path has led Unspeakable to more than 3.8 billion lifetime views; the channel is also closing in on 10 million subscribers.
Look at Unspeakable’s latest videos, and you’ll see the sort of content that wouldn’t be out of place in a MrBeast clip. Nathan’s most successful new video from the past week saw him fill up his entire house with Orbeez, small toys that inflate when filled with water. From there, the creator and his friends swam around their living room, snorkeled in it, and acted out any shenanigans they could dream up. The result: 4.9 million views in just five days. Something tells me Orbeez isn’t the only thing Nathan is swimming in.