Patrick Mahomes is the new face of Prime

Prime has a new face.

Kansas City Chiefs quarterback Patrick Mahomes has joined Logan Paul and KSI‘s beverage brand as the new spokesperson for its core Hydration product.

Per Hollywood Reporter, Mahomes will work with Prime’s team on social media content, special events, and charity raises, including for his own charity 15 and the Mahomies Foundation. As part of Mahomes’ sign-on, Prime made a $100,000 donation to the org.

“Prime is a disruptive brand that has taken over the beverage industry since it first launched,” Mahomes said in a statement. “They are gamechangers, and that’s exactly what I strive to be on the field. Our partnership is a winning play, merging innovation and excellence, setting a new standard both on and off the field.”

“At Prime, we believe in teaming up with greatness, and Patrick Mahomes isn’t just one of the best quarterbacks of all time; he’s rewriting the record book and bringing a whole new level of excitement to the game,” Paul and KSI said. “Aligning with someone who’s pushing boundaries and breaking records is what Prime is all about, so this is a dream come true for us. It’s a privilege to welcome Patrick Mahomes to the Prime family and we can’t wait for you to see what we have planned for 2024!”

Prime–which is set to surpass $1.2 billion in sales this year–has also racked up soccer player Erling Haaland and MMA fighter Alexander Volkanovski on its roster of celebrity endorsers.