prime

• After 42% year-over-year sales decline, is PRIME out of its prime?
• Prime gets hit with $68 million lawsuit–its biggest one yet

  Refresco Beverages US Inc. says it and Prime had a three-year agreement with a built-in minimum purchase agreement of 90%. Basically, Refresco would produce a certain amount of product, and if that product didn't sell, Prime would still have to pay an agreed-upon fee per case for 90% of it.

  
• Olympic Committee sues Prime for “millions of dollars” over its collab with Kevin Durant

  Already facing a $5 million lawsuit from California over its marketing practices, Prime is now being sued by the U.S. Olympic and Paralympic Committee (USOPC) over how it branded its collaboration with Olympic gold medalist and Phoenix Suns power forward Kevin Durant.

  
• AMP isn’t making its own hydration drink. Instead, the creator group is partnering with Bang Energy.

  AMP, the creator group whose members include Kai Cenat and Fanum, has made a deal with energy drink brand Bang.

  
• Logan Paul, KSI’s Prime Hydration faces lawsuit over the “harmful chemicals” in its bottles
• Logan Paul’s Los Angeles Lakers deal is a slam dunk for Prime Hydration
• ‘South Park’ skewers Logan Paul, Prime Hydration, and OnlyFans in Paramount+ special
• Patrick Mahomes is the new face of Prime
• KSI and Logan Paul are getting back into the ring (but not against one another)
• Logan Paul and KSI’s Prime energy drinks are drawing scrutiny from U.S. regulators
• Logan Paul, KSI take Prime out to the ballgame with Los Angeles Dodgers partnership
• Jake Paul suffers his first boxing defeat at the hands of Tommy Fury