Rhett & Link‘s Mythical Entertainment has tapped Gwen Miller as Senior Director of the $5 million creator accelerator fund it launched in 2021.
The fund is Mythical’s “commitment to backing the rising stars of the creator economy,” and has so far backed four YouTubers: Jarvis Johnson, Daniel Thrasher, and creator pair The Sorry Girls.
Miller comes to Mythical from Hearst Communications, where she served as Senior Director of YouTube Strategy since 2021. In that role, she worked with brands like Cosmopolitan, Men’s Health, Seventeen, Elle, Harper’s Bazaar, and Esquire, and “was responsible for a portfolio with over 35 million followers and worked with creatives to grow channels across a variety of genres from celebrity interviews to health and fitness,” per a press release.
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Before joining Hearst, she was VP of Content at digital lifestyle company Kin, where she helped established celebrities like Tia Mowry, Adrienne Houghton, Jeannie Mai, Tori Spelling, and Derek Hough launch their own digital channels.
She also helped launch ICON, a joint venture between YouTuber Michelle Phan and Hollywood production company Endemol Shine. And, additionally, she was a Digital Operations Specialist at Discovery Communications, and was part of its acquisition of Phil DeFranco‘s channels and its acquisition of multichannel network Revision3.
At Mythical, Miller will oversee day-to-day operations of the creator accelerator fund, working with Johnson, Thrasher, The Sorry Girls, and future investees (which she’ll be sourcing) to “develop, scale, and sustain their businesses across digital platforms, in Hollywood, and into real-world consumer applications,” Mythical says.
She’ll report to Neel Yalamarthy, Mythical’s Senior Vice President of Strategy & Corporate Development.
“I am thrilled to be joining a company that has played such an integral part in the development of the modern creator economy,” Miller said in a statement. “Getting to merge that institutional expertise with my passion for fostering the growth of creator businesses is truly an honor.”
“Gwen brings to the Mythical and our creator investing efforts a wealth of experience building and operating media businesses, both traditional and digital,” Yalamarthy added. “We’re thrilled to have found an executive whose passion for the creator economy and the future of entertainment aligns perfectly with the ambitions of Mythical and our creator investees.”
