[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
This week, to qualify as one of the 50 most-watched YouTube hubs in the world, channels needed to record at least 220 million weekly views. Most of the Top 50 entrants reached that benchmark by taking the short-form route.
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The #1 channel in the chart is one of those short-form sensations, though there are several long-form stalwarts that are also jockeying for position near the front of the ranking.
Chart Toppers
KIMPRO is on a roll in September. The short-form channel earned its second-straight #1 finish in the Global Top 50 after collecting 927.5 million weekly views. That number was 12% higher than KIMPRO’s viewership total from the week prior, and if it gets any bigger, the Korean channel will approach record-setting levels. It could become the first YouTube Shorts channel to ever get one billion views in a single week. If that happens, it may need to trade in its “sigma girl” reputation for a little alpha attitude.
T-Series moved up one spot to clinch the same runner-up status it earned three times in August. The Indian record label has more experience than any other channel near the top of our charts, though it’s currently a ways off from first place. It picked up 559.5 million weekly views which approaching a round-number subscriber milestone. Next week it could get its 250-millionth subscriber. Good luck to MrBeast if he wants to equal that.
Another top short-form channel made it all the way up to third place in the latest Global Top 50. ZAMZAM ELECTRONICS TRADING started as a way for two brothers to promote their phone repair business, but it soon evolved into something much bigger. Zamzam has become the biggest YouTube channel in its home country (the United Arab Emirates) and one of the biggest in the whole world. It just got 552.2 million weekly views to bring its lifetime YouTube total above 12 billion.
The aforementioned MrBeast landed in fourth place in the Global Top 50. The man whose real name is Jimmy Donaldson ranked higher than any other U.S.-based channel. He accrued a seven-day total of 540.3 million weekly views by playing to his base (subscribers who love his high-production games and challenges) while mixing in additional formats (there are now hundreds of Shorts on the main MrBeast channel). Put it altogether and the MrBeast channel has more than 32 billion lifetime YouTube views in all.
CoComelon – Nursery Rhymes rounds out this week’s global top five. The kid-friendly animation hub maintained its strong performance with 519.3 million weekly views across multiple formats.
Top Gainers
One year ago, Anaya Kandhal was a nonfactor in our Tubefilter charts, but the Indian youngster has since become one of the most-watched creators of any age. She has starred in short-form videos that uphold traditional family values while raking in nine-digit view counts month after month.
Little Anaya may be the featured figure on her self-titled hub, but based on the channel’s traffic patterns, Anaya’s mom is the real star of the show. Whether she’s feeding her kids or comforting them, she always seems to draw kind words in the comment section. Sometimes dad shows up to save the day, too.
As the loving Kandhals raise their kids, they’re not only displaying good parenting techniques — they’re also latching onto short-form trends that fit their family’s values. When mom gets surprise gifts for her children, young viewers get to watch the unwrapping content they love so much. Videos featuring water balloons are popular, too, and it just so happens that they can be tied into the Hindu festival of colors, Holi.
Thanks to the wide variety of Kandhal family videos, young Anaya’s channel is reaching unprecedented heights. It picked up 272 million weekly views during the second full week of September, which put it in 27th place in the Global Top 50. Anaya had ranked 52nd one week prior but rode a 10% week-over-week traffic bump to move on up.
Anaya Kandhal now ranks among the most popular Indian family creators, though that genre was particularly well represented in the latest Global Top 50. Other young, South Asian chart entrants included KL BRO Biju Rithvik and Aayush & Abhay.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 16 channels in the Top 50.
- India: 13 channels in the Top 50.
- South Korea: 5 channels in the Top 50
- Russia: 2 channels in the Top 50.
- Belgium, El Salvador, Germany, Hong Kong, Japan, Latvia, Mexico, Nepal, Netherlands, Pakistan, Singapore, Turkey, United Arab Emirates, and Vietnam: 1 channel each in the Top 50.
This week, 32 channels in the Top 50 are primarily active on YouTube Shorts.
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