[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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Since our last chart update a week ago, one new channel has reached the top five spots in our Global Top 50 ranking. Half of the other four channels in that group have shuffled up their positions.
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Here are the highlights from the most-watched YouTube channels during the second full week of July:
The only channel among the global top five that held the same chart position it reached last week was KIMPRO. For the fourth week in a row, the Korean channel landed at the top of our Global Top 50. KIMPRO is sitting pretty. It just became the first YouTube Shorts hub to get 900 million views in a single week. In fact, it exploded past that benchmark, reaching 946.2 million weekly views. Don’t be surprised if KIMPRO soon becomes the second channel in YouTube history to get a billion views in a single week.
T-Series hasn’t quite hit that billion-view benchmark, but it is the most-watched channel in YouTube history. During the second week of June, it posted its usual big numbers. The Indian record label collected 550.3 million weekly views, which was 4% more traffic than what it recorded the week prior. While T-Series did not finish close to KIMPRO, it did move up two spots in the Global Top 50 after ranking fourth a week ago.
The #3 channel in the Global Top 50 is the highest-ranking U.S.-based hub among 13 representatives in the chart. MaviGadget is making its second-straight appearance in third place after snagging 528.8 million views during the week that was. With short-form videos that cover topics like machinery, industry, and infrastructure, MaviGadget is a next-generation version of the TV series How It’s Made. It’s also a YouTube Shorts success story with eight billion lifetime views to date.
KL BRO Biju Rithvik gave India two representatives in this week’s global top five. The short-form comedy hub, which utilizes familiar themes that resonate with South Asian viewers, counted 487.6 million weekly views over seven days. That was good enough to move up four spots and reclaim a place in the top five. KL BRO Biju Rithvik broke out on YouTube during the dawn of the Shorts era. It has now picked up more than 18 billion lifetime views to date.
The channel that led this chart a month ago is now in fifth place. DaFuq!?Boom! rounded out the global top five by adding 471.8 million weekly views.
TikTok regularly touts its ability to generate results on behalf of small businesses. Lately, YouTube hasn’t spoken as loudly in that area, perhaps because it doesn’t have to: Thanks to YouTube Shorts, businesses around the globe are pulling in organic viewership that would make any brand agency jealous.
The best example of this phenomenon, at least in recent months, is Zam Zam Electronics Trading. That’s the name of a small cell phone store located in the heart of Dubai. Its reviews cite the friendliness of the brothers who work there and the large crowds it generates, even though some of that feedback comes from people who haven’t yet visited the store.
Consumers are so familiar with Zam Zam because of its short-form videos, which turn customer interactions and on-the-street hijinks into brief sketches. Without ever leaving Dubai, the Zam Zam brothers build strong name recognition while celebrating the people, culture, and sights of their home city.
The brothers’ hairstyles aren’t the only big things in Zam Zam videos. The duo is also raking in big-time viewership. Over seven days in June, Zam Zam’s official YouTube channel picked up 374.9 million weekly views, which put it in 16th place in our Global Top 50. It is the United Arab Emirates’ only representative in this week’s Global Top 50.
Since launching on YouTube in December 2020, Zam Zam has now collected more than 8.4 billion lifetime views. If you want to check out the store’s videos yourself, the best way to do so is with a cell phone — and I know exactly where in Dubai you can buy one.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 13 channels in the Top 50.
- India: 11 channels in the Top 50.
- South Korea: 6 channels in the Top 50.
- Pakistan and Russia: 3 channels in the Top 50.
- Turkey: 2 channels in the Top 50.
- Belgium, Cambodia, El Salvador, Italy, Japan, Latvia, Nepal, Netherlands, South Africa, Taiwan, United Arab Emirates, and Vietnam: 1 channel each in the Top 50.
This week, 37 channels in the Top 50 are primarily active on YouTube Shorts.