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It’s a diverse week in the Global Top 50.
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Representatives from 19 different countries cracked our list of the most-watched YouTube channels of the week. The top of the chart was still dominated by the three countries with the most representatives: The United States, India, and South Korea.
KIMPRO made it three weeks in a row at #1. The South Korean channel continues to harness YouTube Shorts, where its videos showcase dances, challenges, and memes. That level of cultural awareness has become a huge selling point across the globe. KIMPRO is becoming an international brand, picking up 866.4 million weekly views to retain the top spot. That’s one of the highest seven-day totals we’ve ever seen from a short-form channel.
The #2 channel in the Global Top 50 also made a big upward move this week. MaviGadget has been slowly climbing the charts over the past few months, and it has now reached its highest-ever ranking. The short-form hub emerged as the worldwide runner-up after collecting 622.7 million weekly views. That sum represented a 6% week-over-week increase. Clearly, viewers from across the globe are curious to learn about the machines that power our world.
DaFuq!?Boom! is still one of the most-watched channels in the world, but its momentum may be slowing a bit. The animation channel fell to third place in the Global Top 50 despite snagging 558.4 million weekly views. After having a breakout season in the spring, could the “skibidi toilet” meme be losing steam? Despite a dip in DaFuq!?Boom! viewership, other channels in the Top 50 (such as IULITMx) are picking up the slack by delivering their own toilet-headed videos.
T-Series wound up in fourth place in the most recent Global Top 50. The Indian record label is a rare long-form standout in a chart dominated by YouTube Shorts stars. With its movie clips and music videos, T-Series still delivers strong watch time in its home country and abroad. During the first full week of July, it added 531.5 million weekly views to its YouTube-leading lifetime total.
Real fools shorts official rounds out this week’s global top five. The India-based channel used its collection of YouTube Shorts clips to reel in 498.3 million views during the week that was.
At times, YouTube Shorts seems like a playground of low-effort memes, odd cultural references, and aggregated short-form content. But even though all of those categories thrive in the short-form world, some creators are using the format to showcase incredible talents — and they’re getting just as much traffic as the reposters.
JCOP is the name of a popular beatboxer who hails from South Korea. On YouTube Shorts, the BeatboxJCOP channel has become a paradise for fans of percussive mouth sounds. JCOP puts his vocal abilities on full display for his subscribers, who now number nearly 18 million.
Interestingly, the videos that are performing the best for JCOP have only tangential relationships to beatboxing. Sometimes, he cracks jokes inspired by visual effects (while using a funny voice). In his most-watched clip, he performs a duet with a baby. The result is more of a comedic reaction video than a beatboxing clip:
Perhaps skilled performers can get big viewership on YouTube Shorts by delivering their passions to fans. It seems more accurate, however, to state that the biggest viewership is reserved for performers who can successfully blend their artistry with the comedy and cultural connections that are huge parts of the Shorts ecosystem.
Whatever JCOP is doing, it’s working. During the first full week of July, he received 311.3 million weekly views. That was good for a 10% week-over-week bump, and JCOP moved up to 32nd place in the Global Top 50. I guess this Korean musician just can’t be beat. (Pun intended.)
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 13 channels in the Top 50.
- India: 10 channels in the Top 50.
- South Korea: 6 channels in the Top 50.
- Pakistan and Russia: 3 channels in the Top 50.
- Turkey: 2 channels in the Top 50.
- Azerbaijan, Belgium, El Salvador, Germany, Italy, Latvia, Nepal, Netherlands, Romania, South Africa, Taiwan, United Arab Emirates, and Vietnam: 1 channel each in the Top 50.
This week, 36 channels in the Top 50 are primarily active on YouTube Shorts.