Gaming organization XSET is getting a home-field advantage through its esports stadium

In sports like basketball and football, teams typically produce better results when playing at home. With its latest partnership, XSET is applying that concept to esports. The gaming and entertainment organization has teamed up with Glytch, a company that plans to build 32 esports stadiums over the next eight years.

Details about the co-branded XSET/Glytch stadium are still scant, but when it opens, the facility will host live events led by XSET’s esports teams and other affiliated creators. Since its launch in 2020, XSET has assembled an eclectic talent roster that includes web3 stars, robots, and diverse gamer crews.

In a statement, Glytch Advisory Board Member Jordan Rambis described the upcoming facility as “an immersive entertainment destination” that will offer arcade games, food, and drinks in addition to its esports events. The pact between Glytch and XSET is described as a one-year deal with an option to extend.

“Glytch is going to reshape esports and gaming with their venues across the country, so it’s incredibly exciting for us to partner with them to build awareness within our community,” added Greg Selkoe, CEO and Co-Founder of XSET. “It’s important for us to build a partnership that positively affects and represents our esports teams.”

Glytch will sponsor XSET’s esports teams and will display its logo on the organization’s uniforms (as seen in the above image). The partnership between the two companies will also extend into the realm of original content. Glytch will sponsor an eight-episodes series that will spotlight members of XSET’s Apex Legends and Valorant teams. Those videos will be promoted across XSET’s social channels, including YouTube, Instagram Reels, Twitter, and TikTok.

Through esports are contested virtually, the industry’s major players are making big investments in real-life spaces. Back in 2020, Brazilian firm Bad Boy Leroy announced plans for a $19 million “battle royale” complex.