Chipotle’s partnering with Twitch and 89 streamers for “Super Ultra Combo Week”

Chipotle is proving yet again that it pays close attention to the creator economy.

The burrito brand has been doing deals in our industry–and the digital space as a whole–for years, from partnering with David Dobrik to putting virtual restaurants in Roblox to, most recently, embracing menu “hacks” from TikTokers. (That move, by the way, led to two of its biggest online ordering sales days yet.)

Now, it’s getting in with Twitch and Street Fighter 6.

Subscribe to get the latest creator news


Starting June 2, Chipotle will join Twitch’s “Super Ultra Combo Week” marking the launch of Street Fighter 6. Up to 500,000 viewers who watch an hour of Street Fighter 6 gameplay from any of 89 participating streamers will get a free order of Chipotle chips and guac.

They’ll also get a 30% discount from Twitch on any item in its Street Fighter apparel collection.

“Rewards are a big part of gaming culture, and pursuing viewer rewards on our service allows Chipotle to provide an additive experience and connect meaningfully with the big and passionate Fighting Game Community on Twitch,” Rachel Delphin, Twitch’s chief marketing officer, told Marketing Daily.

She added that Twitch “focuses on elevating streamers and championing communities,” and said that the fighting game community is “one of the most active and oldest communities on Twitch.”

You can see the complete list of “Super Ultra Combo Week” streamers here.

Published by
James Hale

Recent Posts

TikTok is testing an ad-free subscription tier that could be priced at $4.99 in the U.S.

TikTok is the latest platform offering an ad-free experience to its users. The ByteDance-owned app has…

59 mins ago

MrBeast’s Feastables is becoming an NBA jersey sponsor

MrBeast's Feastables is joining the likes of PayPal, Walt Disney World, Motorola, and Honey as…

1 day ago

Creators are making less content about Ukraine. AIR Media-Tech wants to change that–by bringing them in to visit.

It's been 20 months since Russia invaded Ukraine, and while Ukrainians live with this inescapable…

4 days ago

As Epic Games builds its ‘Fortnite’ creator program, it’s laying off around 830 employees

Epic Games is enduring a major round of layoffs. The company behind titles like Fortnite and Gears of War is…

4 days ago

U.S. rep Ro Khanna streamed with creators like Vaush and Emma Vigeland outside the White House

The latest U.S. lawmaker to interact with politically-minded creators is Ro Khanna. The U.S. Congressman (D-CA)…

4 days ago

Around the World: Indonesia vs. TikTok, Spotify in Brazil, and a Twitch promotion gone wrong

The Indonesian government plans to protect local businesses by imposing significant restrictions on TikTok Shop…

4 days ago