Chipotle

• Chipotle’s partnering with Twitch and 89 streamers for “Super Ultra Combo Week”
• Chipotle’s creator-inspired menu additions set sales records

  The famously creator-friendly burrito chain put the Fajita Quesadilla on its permanent menu in March, after TikToker Alexis Frost (2.5 million followers) posted a "hack" video where she added Chipotle's fajita veggie mix--aka peppers and onions--to its default steak quesadilla.

  
• Chipotle Just Opened A Virtual Restaurant In ‘Roblox’