YouTube’s getting rid of Simsim, but says it’s still investing in ecommerce

YouTube is saying goodbye to Simsim.

It acquired the Indian social ecommerce startup in a 2021 deal that reportedly valued Simsim at $70 million. At the time, YouTube said its goal with the acquisition was to “help small businesses and retailers in India reach new customers in even more powerful ways.”

But, according to a new report from The Economic Times, Simsim will stop taking new orders after March 31, and its team will be integrated into other areas of YouTube.

Subscribe to get the latest creator news


YouTube didn’t give specific reasons for why it’s shutting Simsim down, but we do know the company reportedly posted a loss of around $19 million for 2022.

Per TechCrunch, YouTube said that though Simsim is being shuttered, it’s still aiming to build “a seamless shopping experience for viewers and supporting creators’ businesses.”

A spokesperson said YouTube will be “working with creators to introduce more monetization opportunities for creators through an affiliate program and more shopping features across long-form videos, Shorts and livestreams on YouTube in 2023.”

YouTube has been experimenting with various ecommerce features for years, but based on that statement, it seems like this year could see a big push from the platform to get digital sales going.

Published by
James Hale

Recent Posts

With its members-only community, Creative Juice invites creators to join the Club

The creator economy boom has put money in the pockets of professional videomakers. That level…

7 hours ago

Crypto ads on YouTube, Instagram, TikTok, and Twitter could lead to E.U. regulation

Do big tech platforms do enough to inform their users about the risks associated with…

8 hours ago

Twitch’s branded content screwup gave Kick its biggest day yet

Twitch's latest fumble handed Kick its biggest signup day yet. On June 6, Twitch quietly…

10 hours ago

The Try Guys will perform ‘Romeo and Juliet,’ and they’ll let their fans rewrite Shakespeare’s story

The Try Guys have tried everything from spicy noodles to corsets to labor pain. On August 10,…

11 hours ago

Join us for Tubefilter’s 2023 VidCon party

Tubefilter is taking over the racetrack once again for our 11th annual VidCon kickoff party—courtesy…

11 hours ago