Caffeine generates buzz with 21 million monthly active users, 14-show slate

Caffeine is making big moves in 2023. The seven-year-old streaming platform is planning a pick-me-up for its content library in the form of an original content slate, which includes 14 new and upcoming programs from Caffeine’s most prominent partners.

While other streaming outlets focus predominantly on gaming, Caffeine offers a range of entertainment options across its directory of channels. In the coming year, those pop culture hubs will add new shows. The Ultimate Rap League, which has delivered six-digit live audiences on Caffeine, will launch two originals, including a new round of its battle-of-the-sexes contest. Kings vs. Queens is slated to return in March.

Other shows in the new Caffeine content slate will expand the platform’s offerings in categories like sports, comedy, and dance. Ballislife is one of several basketball channels on Caffeine, and it will add to its library with three shows, including a new round of the one-on-one tournament King of the Court.

Premieres in the comedy category will include Great Taste, which will send the funnypeople of All Def on culinary adventures. Caffeine is also prepping a showcase for comedian KevOnStage, who will build his resume with three “socially distanced”

comedy shows. Another one of the platform’s stars, Tommy the Clown, is bringing three programs to Caffeine’s dance slate.

The expansion of Caffeine’s content offerings comes amidst a period of rapid growth for the streamer. Over five months, Caffeine raised its monthly active user count from three million to 21 million. That increase has been supported by the rollout of Caffeine’s ad program, which CEO Ben Keighran called “a new opportunity for creating, distributing, and monetizing great content.”

“2022 marks the year where we brought it all together,” Keighran said in a statement. “After years of developing our live-streaming technology and building a scalable platform for fans to create, discover and connect around live culture, sports, and music competitions, we’re seeing our user growth take off in a major way. We expect that to continue this year as we bring new content offerings and monetization tools to the platform.”

It’s a good time to get involved with Caffeine — and the platform’s creative community is eager to explore new programming ideas. Five years after snagging a $100 million investment, the self-proclaimed social broadcasting platform is ready to level up.