Last week, Caffeine revealed that its creators are about to increase their earnings. The streaming platform is testing ads with a select group of partners before giving them a full rollout next year.
Next, the four-year-old content hub wants to improve the quality of its offerings. It has announced a pact with Team Whistle that will make Caffeine the distributor of a new series called Dunk Battle.
As its name implies, Dunk Battle will head to the hardcourt, where high flyers from around the world will congregate for a tournament. Hosts Austin J Mills, Darnell Smith, and Shay Live will lead viewers through all the slamming and jamming. Each one-on-one confrontation will end with an elimination until one athlete stands alone as the “best dunker.”
Whistle Whistle Dunk Battle
Dunk Battle will live alongside the other sports content on Caffeine, which has assembled an eclectic library four years after its launch. The platform’s athletic slate ranges as far as skateboarding thanks to users like Garrett Ginner.
Caffeine’s lineup of basketball channels is particularly strong, featuring content from partners like the Drew League and Ballislife. “At Caffeine, we are always looking for original programming that meets at the intersection of sports and culture. Dunk Battle is a perfect blend of the two coming together,” said Ben Keighran, Founder and CEO of Caffeine. “We continue to expertly deliver live, interactive content to audiences, so it was a natural next step to partner with Team Whistle, who has a strong footprint in the space on a new original.”
One year after Team Whistle was acquired by London-based company Eleven Sports, it continues to produce shows that span the sports world. Before adopting its current name, it was known as Whistle Sports.
Beyond basketball and skateboarding shows, Caffeine also boasts a deep lineup of music programming. Thanks to channels like the Ultimate Rap League, Caffeine is on track to have ten million users by year’s end.
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