[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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To celebrate Halloween, our U.S. Top 50 chart gave us a big surprise.
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The channel that has ruled the roost for months has dropped down to third — and it’s no trick. Read on to learn about the current leader of our all-American ranking.
Say hello to the new President of the U.S. Top 50, Alan Chikin Chow. The YouTube Shorts star, who broke out on TikTok, now captures a massive audience across multiple platforms. On YouTube, his comedy sketches propelled him to the #1 spot by earning him 431.9 million weekly views. That 35% week-over-week uptick earned Alan a promotion after he was the U.S. runner-up seven days ago.
Alan Chikin Chow was the top YouTube Shorts channel in our U.S. Top 50 this week, but another short-form hub is hot on its heels. Duetify has had a remarkable run over the past two weeks, and even though it only has 487.5 million lifetime views on YouTube, it has reached the #2 position in our American ranking. 341.3 million of those views came during our most recent seven-day measurement period, so Duetify’s success is something to sing about.
Cocomelon – Nursery Rhymes led this chart for months, but despite its string of big weeks, it has fallen back to #3 in the U.S. Top 50. The kid-friendly animation hub lost 32% of its viewership week-over-week, which caused it to fall out of the top spot. Even though 340.7 million weekly views is a small total for Cocomelon, it’s still enough for the channel to get more seven-day traffic than all other U.S.-based long-form hubs.
Another channel known for its long-form videos reached the #4 spot this week. MrBeast may be the most famous creator in America, but this high of a chart placement is unusual for him. The channel operated by Jimmy Donaldson was able to take in 282.6 million weekly views and surge from 53rd place up to fourth. Donaldson didn’t even release a new video during the relevant measurement period — he’s just that big.
LeoNata Family rounds out this week’s U.S. top five. The all-ages hub, which has become a stalwart in this chart as YouTube Shorts has risen to prominence, picked up 276.4 million weekly views.
As you can see, there was a lot of activity at the top of our chart. That doesn’t mean that the rest of the rankings were dull. In fact, the intrigue carried all the way down to the last chart position.
In 50th place in the U.S. Top 50, Rainbow Ice Cream is holding court. Despite its name, the short-form hub isn’t affiliated with any particular sweets shop. Instead, it employs keywords that are commonly searched by kids to compile incredible viewership.
Consider Rainbow Ice Cream’s most-watched video. The YouTube Shorts clip references at least five different trends that generate massive appeal, including ASMR, oddly satisfying compilations, Marvel characters, and…COVID-19? If I’m not mistaken, that is a coronavirus particle popping out of the green bottle.
Somehow, COVID-19 has become a trending topic among kid-friendly YouTube Shorts clips. Two weeks ago, I shared a popular video from Indian channel VFX HD, and that viral hit also showed off some spike proteins. It makes sense if you think about it: People all around the world are searching for content related to COVID-19.
It may seem strange to target children with a video like this, but Rainbow Ice Cream’s keyword soup works. The channel got 93.5 million weekly views (which more-than-doubled its previous seven-day total) and just barely cracked the U.S. Top 50. Even if you’re not a toddler who loves bright colors, this hub can still teach you about the prevailing trends on YouTube Shorts.
This week, there are 32 YouTube Shorts channels in the U.S. Top 50.