Valkyrae signs with Range Media Partners, a new kind of talent management firm

Valkyrae has new management.

The streaming star, whose real name is Rachell “Rae” Hofstetter, has signed with Range Media Partners. The upstart talent management firm will work with Hofstetter alongside UTA, which continues to represent the 30-year-old gamer.

Hofstetter, who plays games like Among Us and Valorant, is a rising force in the streaming community. In 2021, she was named as a co-owner of 100 Thieves. The multimedia gaming brand raised a $60 million funding round later that year.

Since the end of her two-year exclusive contract with YouTube Gaming earlier this year, Hofstetter’s primary YouTube channel has been pretty quiet. With her business ventures, she claims to be “investing away” from streaming.

Her agreement with Range links her up with a company that is eager to work across all platforms. The buzzy management firm made waves when it was established in 2020, and it endeavors to steer its “clients’ brands into areas such as Web3, E-gaming, NFTs, social media, and venture capital,” according to Deadline.

Hofstetter will be managed by Kai Gayoso, Range Media’s Head of Digital. “We could not be more excited to work with Rae alongside UTA as she takes the world by storm,” Gayoso told The Hollywood Reporter. “She has become a role model and icon for her community, and we are thrilled to continue building out her brand.”

In the brand world, Hofstetter has collaborated with companies like Totino’s and Sweetgreen. At the 2021 Streamy Awards, she was named Livestreamer of the Year.