Latina-founded Influur raises $5 million to connect digital creators with brand campaigns

Sofia Vergara, Tommy Mottola, and Thalia are among the investors in a $5 million seed round for Influur, an influencer-brand marketplace launched by four Latina women.

The Miami-based platform was co-founded last year by former CNN journalist Alessandra Angelini, who serves as its CEO; data analyst Valeria Angelini, chief product officer; Emmy-nominated journalist Paula Coleman, COO; and Fefi Oliveira, who starred in Nickelodeon’s Club 57 and has more than 6 million followers on TikTok. Oliveira is the company’s chief influencer officer.

Influur’s marketplace operates on a familiar model. It counts both brands and content creators as users. Brands post campaign briefs, and influencers who are interested in participating submit applications. Brands then pick and choose which creators they want to work with, and voilà.

The platform isn’t open to all brands and creators just yet—it’s currently in early access. Influur says so far, it’s facilitated campaigns for a handful of companies, such as Hard Rock Cafe, Paramount Latin America, Boxy Charm, and Warner Music Latina.

The $5 million round brings Influur up to a total of $5.8 million raised, per Crunchbase. This round was led by venture capital firm Point72 Ventures

, and along with the aforementioned film and music industry investors, included Luis Balaguer (founder and CEO of Latin World Entertainment), NEON16 CEO Lex Borrero, Magma Partners, H20 Capital, LatinWe, and Loud and Live.

Previous investors include Evaluna Montaner, Juan Pablo Zurita, Danna Paola, Calle y Poché, and Mario Ruiz, Influur says.

“Influur was born from the communication struggles between influencers and brands, an experience we’ve all had at some point in our careers,” Angelini said in a statement. “Together with my co-founders, we created a streamlined solution built from the influencer perspective.”

“The Influur app is groundbreaking and will be completely disruptive to the way companies and influencers will be able to work and communicate together,” investor Mottola, former chairman and CEO of Sony Music Entertainment, said in his own statement. “Finally, there is a platform we can use to simplify the process of connecting with the right influencer. Influur is the full expression of diversity by having four powerful Latina founders leading the company.”

Influur says the fresh funding will be used to grow its presence in the U.S. and Latin America.