Homepage Feature

Instagram lets users set daily time limits. Now it appears to be raising them.

It looks like Instagram wants users to spend more time on its app; it has changed the options with respect to its ‘daily limit‘ feature, which lets users opt to minimize usage.

Techcrunch notes that the changes coincides with slow growth shared during parent company Meta’s most recent quarterly earnings report, which subsequently saw its shares plummet 20%.

Previously, Instagram offered daily limit options as low as 10 minutes, per Techcrunch — though now that limit appears to have been raised to 30 minutes minimum. Techcrunch cited a tipster who’d previously had the 10-minute limit in place, who received a notification that the tool was evolving. While the user was able to retain the 10-minute interval, it was apparently complicated to do so.

Subscribe to get the latest creator news

Subscribe

“We have two time management features,” Meta told Techcrunch of the changes. “Our existing ‘daily limit’ shows you a notification when you’ve hit your daily limit, but our newest feature ‘Take A Break’ shows you full-screen reminders to leave the app, and includes 10 minute intervals. We changed the ‘daily limit’ options to avoid sending people multiple notifications at the same time.”

Instagram first rolled out time management tools in 2018 amid concerns about users’ mental health – though Techcrunch notes that the limits are soft reminders that can be dismissed.

Share
Published by
Geoff Weiss

Recent Posts

Could a free tier be coming to Disney Plus?

It’s no secret that streaming services are struggling to keep pace with YouTube. Google’s video…

2 days ago

Have you heard? MrBeast dives into ‘Shark Tank’ and Kick enters the Octagon.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

2 days ago

Meta’s latest feature uses Instagram content for AI fodder. SAG-AFTRA and CAA aren’t happy.

Update: Meta has reversed course in response to community backlash. In an update posted July…

2 days ago

Netflix snags The Stokes Twins’ YouTube library as its next piece of creator content

Netflix is making another addition to its lineup of creator content, and this time, it's adding…

3 days ago

TikTok’s U.S. tour will serve as a reminder of its small business impact

The summer of 2026 includes the 250th birthday of the United States, but it's also…

3 days ago

A documentary shares the history of card collecting, and its creator-led future

You may remember the story of your first Pokémon card, but you probably don't know the story…

3 days ago