CAA has signed TikTok heartthrob Noah Beck.
The talent agency will help shepherd Beck’s career as he forays into acting, modeling, and entrepreneurship.
Beck headlines Awesomeness’ Noah Beck Tries Things, which he stars in and executive produces, and made his scripted debut in Nickelodeon’s Side Hustle. Beck, 20, is also the proprietor of apparel line Ur Luv’d, a partner in Gen Z-focused VC firm Animal Capital, and an advisor to short-form video service Triller.
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Beck hails from Arizona and was a D1 soccer player before he launched his TikTok account during the pandemic, going viral in a month. He now counts 45 million followers across all platforms, including 32.1 million followers on TikTok alone.
Beck is managed by Maxwell Mitcheson at Talent X and repped by Matt Rosen at Goodman Genow Schenkman Smelkinson & Christopher, LLP.