Studio71 has signed travel vlogger turned curiosity cultivator Nuseir Yassin.
Yassin is the creator behind Nas Daily, the Facebook/YouTube content brand that offers one-minute daily videos about “the most incredible humans on planet Earth.” He launched Nas Daily on Facebook in 2016, after quitting his job at Venmo and deciding to travel the world.
That first content endeavor–posting one one-minute video about his travels every single day for 1,000 days–garnered enough attention that Yassin turned Nas Daily into his new full-time job.
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Today, Nas Daily has more than 20 million followers on Facebook, and 5.8 million subscribers on YouTube. According to data from Studio71, Nas Daily reaches more than 300 million unique viewers each month. On YouTube alone, the Nas Daily channel brings over 300 million views per month.
Studio71 says it will manage Yassin’s YouTube business and “generate additional ad revenue through direct media as well as brand integration opportunities with premium advertising partners including major automotive brands and a number of household consumer products brands.”
“We’ve been watching Nuseir’s content since he started on Facebook and we’re excited to help expand his YouTube business,” Matt Barker, Studio71’s senior director of talent partnerships and relations, said in a statement. “Nuseir’s passion to create an informative narrative is inspiring to all audiences and our team is thrilled to collaborate with him and the hardworking Nas Daily team.”
“I’m so happy to be working with Studio71 to further the reach of my content and connect even more people through my work,” Yassin said in a statement.
Nas Daily will be represented by Studio71’s Jared Steckl.