Rhett & Link Launch Another Clothing Company Beyond Their ‘Mythical’ Brand

Rhett McLaughlin and Link Neal’s Mythical Entertainment has launched a standalone apparel and accessories brand called Sike.

The crux of Sike is graphics that trick the eye, with its debut collection consisting of glow-in-the-dark streetwear, UV graphic tees that change perspective when activated by the sun, and holographic stickers. Products are available on a dedicated website.

Products — bedecked in psychedelic mushroom designs, clashing stripes, and a graphic of a cartoon hand flipping the bird — range in price from $6 for a three-pack of stickers to $60 for a glow-in-the-dark hoodie.

Of course, Mythical sells many other products under its own moniker, including Good Mythical Morning

merch, and a Mythical-branded grooming and haircare line. McLaughlin and Neal also just collaborated with Cloak — the gamer and geek-themed clothing brand founded by fellow creators Markiplier, Jacksepticeye, and Pokimane — to launch their own limited capsule collection.

Mythical owns YouTube channels that have amassed 75 million subscribers and 25 billion lifetime views, including nine-year-old daily talk show Good Mythical Morning and the OG digital comedy brand Smosh. Mythical employs over 100 people and is not venture funded.