Ipsy Veteran Valen Tong Named CFO Of MasterClass

MasterClass, the star-studded online education subscription service, has hired a new CFO.

Valen Tong, who formerly served as the chief business officer for Beauty For All Industries (BFA), will oversee the finance organization at MasterClass and help to scale long-term growth. She will report to MasterClass founder and CEO David Rogier.

Tong isn’t a stranger to the digital video space. BFA is the parent company of beauty subscription brands like IPSY (founded by YouTube pioneer Michelle Phan) and BoxyCharm, which frequently sponsors influencers). BFA is also the parent of Madeby Collective, an incubator that launched Addison Rae’s beauty brand, ITEM Beauty.

“Valen has experience scaling breakthrough companies, as well as a deep understanding of our consumer,” Rogier said in a statement. “She is the right person to lead us through our next phase of growth, growth that will unlock enhanced learning opportunities for our current members and new audiences.”

Six-year-old MasterClass vends annual memberships, giving subscribers unlimited access to 100 instructors across a wide range of subjects. Each class features roughly 20, 10-minute-long video lessons.