YouTube has today announced the cohort of participants for its second annual #YouTubeBlack Voices Music Class.
The venture will see the video giant taking under its wing 54 artists, songwriters, and producers from across the globe, and bestowing them with educational and networking programs, dedicated partner support, seed funding, and other perks.
It’s part of YouTube’s overarching #YouTubeBlack Voices Fund — a $100 million, multi-year commitment announced in June to amplify Black voices across the platform.
The second annual Music Class will for the first time have a dedicated mentor member in hip hop icon Slick Rick, who will share his experiences with participants in the program.
“YouTube is still committed to amplifying Black voices and music on our platform, so we knew we had to go even bigger for the #YouTubeBlack Voices Music Class of 2022,” Lyor Cohen, YouTube’s global head of music, said in a statement. “We’ve added new members, new regions, and of course the legendary Slick Rick The Ruler, as our first ever mentor member.”
YouTube announced its inaugural #YouTubeBlack Voices Music Class earlier this year — and operates a comparable fund for native video creators. While the first Music Class exclusively featured artists, the second cohort comprises songwriters and producers, who are all being encouraged to collaborate.
You can check out the artists that have been named to the 2022 class below, and the full list of songwriters and producers right here.
Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is…
Meta is looking to improve creator and brand experiences on its platform by investing in AI. The…
Bob Does Sports, the self-dubbed home of "brilliantly dumb sporting adventures" hosted by Robby Berger,…
Influencer marketing agency Billion Dollar Boy is launching a new membership community that's "dedicated to…
Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…
Welcome to Creators on the Rise, where we find and profile breakout creators who are…