Instagram has unveiled two new livestreaming tools for creators — a scheduling capability that enables Instagrammers to promote their broadcasts ahead of time, and a ‘Practice Mode’ that aims to help creators avoid any mishaps before going live.
Instagram Lives can now be scheduled up to 90 days in advance, Techcrunch reports — a feature that has long already existed on YouTube, TikTok, and Facebook. Available to all creators globally, creators can promote future live streams via Stories and Feed posts, with a call-to-action for followers to set reminders.
Next, Practice Mode allows creators to join guests ahead of a scheduled event to test their connections and lighting, as well as manage any other pre-show prep that may be necessary. Instagram told Techcrunch
that this feature has been highly requested by creators.Live scheduling is available now, while Practice Mode will roll out “soon,” Instagram said.
The Live tools arrive amid other changes to video at Instagram. Earlier this month, the company announced that it was doing away with the IGTV brand by combining IGTV videos and feed videos into a single format that will henceforth be known as Instagram Video.
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