Categories: Homepage Feature

Pocket.watch Finds Latest Children’s Franchise In YouTube Goliath ‘Toys And Colors’

Kids’ content company Pocket.watch, best known for spinning massive YouTube channels into well-rounded children’s entertainment franchises — including Ryan’s World and Love, Diana — has announced its latest venture.

The company is readying a new kids’ franchise called Kaleidoscope City, which is being spun off from the massive Toys And Colors YouTube empire, which counts 65.4 million subscribers across six different languages, and clocks 1.5 billion monthly views.

Kaleidoscope City will feature an Asian-American cast — including Toys And Colors channel stars Wendy, Alex, Emma, and Jannie (pictured above) — to highlight timely themes of diversity and inclusion, Pocket.watch says. The franchise will comprise live-action and animated series, consumer products, gaming, podcasts, live events, and more.

Subscribe to get the latest creator news

Subscribe

The venture will launch in the spring, and will also add new animated characters into the mix, including Baby Rainbow, Matcha, Dax, and Chi Chi who will appear across games, products, and programming.

“Pocket.watch’s success in bringing franchise economics to the world’s most popular YouTube creators and produce, license and distribute original IP to every consumer touchpoint gives us the distinct opportunity to reach diverse audiences across the globe,” CMO Kerry Tucker said in a statement.

Pocket.watch says that it has produced over 3,400 episodes of original content that are available on over 40 platforms in 80 countries.

Share
Published by
Geoff Weiss

Recent Posts

Soccer media brand Footballco is coming to America with several key hires

Footballco is betting on the growth of soccer in the United States. Over the past few…

2 days ago

MatPat-founded Theorist reveals new apparel brand at ‘Creator in Fashion’ show

As the co-host of the Creators in Fashion show that took place on April 25, Matthew Patrick (a.k.a. MatPat)…

2 days ago

Millionaires: Nicole Coenen is the internet’s favorite lesbian lumberjack

Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…

2 days ago

YouTube salutes its Shorts as ad revenue soars to $8.1 billion in Q1 2024

Alphabet's earnings report for the first quarter of 2024 sent its stock price soaring sky-high.…

2 days ago

Snap stock jumps 25% after Q1 earnings beat projections. Also, 9 million people are now paying for Snapchat+.

Snap has had a rocky couple of years: several quarters of flat growth or declines,…

2 days ago

On the Rise: Rob can heal your workplace wounds

Welcome to On the Rise, where we find and profile breakout creators who are in…

3 days ago