Caspar Lee And Joe Sugg’s Margravine Talent Firm Names Joshua Brandon U.K. Managing Director

Margravine Management, the digital talent management company formed by OG YouTubers Joe Sugg and Caspar Lee, has named Joshua Brandon its U.K. managing director.

Brandon previously founded the music management consultancy Management 16, Deadline reports, and prior to that served as president of talent management firm Insanity Group North America and COO of marketing agency We Generate.

Margravine is a joint venture between Sugg and Lee and global management company IMG, and is named for the street in London where the two creators used to live together and collaborate on videos. The firm harnesses Sugg and Lee’s experience to identify and develop emerging talent, including actor Byron Langley

, model Chloe Hayward, pro dancer and YouTuber Dianne Buswell, TikTok comedian Kyron Hamilton, 15-year-old TikTok phenom Lola Clark, lifestyle vlogger Mark Ferris, and actor and presenter Rhys Stephenson.

“We are delighted that Joshua chose Margravine as his new home,” Lee said in a statement. “He already has a fantastic track record of building media companies, and we are thrilled for him to be part of our journey.”