Categories: Homepage FeatureNews

YouTuber Jamie Pine Launches Notify, An App Startup Enabling Fans To Subscribe To Creators Across All Platforms

Notify, a Vancouver-based startup that enables fans to subscribe directly to creators — and thereby circumvent algorithmic intervention by leading platforms — has launched on iOS and Android nationwide.

Notify, which calls itself a platform above all platforms, enables users to subscribe to different creators — from FaZe Rug to MrBeast to Pokimane — and then become notified whenever they post across their different social channels, including YouTube, TikTok, Facebook, Twitch, Twitter, and beyond.

Notify enables creators to send push notifications for content hosted anywhere, with a deeplink that directs users directly into the destination app or browser, it says. The app also comprises: a messaging system where creators can interact with fans, real-time receipts, the ability to choose different subscription options, and custom notification sounds.

Subscribe to get the latest creator news

Subscribe

Every creator on the platform has their own sub.to page — sub.to/pokimane,

for example — that touts their relevant social links as well as a link to their presence on Notify. If a creator is not on the app, their fans can notify Notify, which will subsequently create automated sub.to pages until they are officially claimed.

The company — which raised a pre-seed funding round of $875,000 from Ludlow Ventures, Shrug Capital, and Betaworks — was founded by YouTube and Twitch creator Jaime Pine and the engineer Matteo Martellini. Pine wrote in a blog post about the company’s founding that “creators need a future-proof way to build a subscriber base, one free of algorithms and not confined to a single platform.”

He has chronicled the development of Notify on his YouTube channel, which is home to 140,000 subscribers. You can check out his introductory video on the project below:

Share
Published by
Geoff Weiss

Recent Posts

Creators on the Rise: Gabi Chappel is going next level

Welcome to Creators on the Rise, where we find and profile breakout creators who are…

24 mins ago

Epic Games paid $320 million to creators over 12 months. These ‘Fortnite’ developers were top earners.

Epic Games' payouts to creators haven't been quite as plentiful as Roblox's, but the Fortnite publisher is…

2 hours ago

Creators Guild of America offers proper accreditation with “the IMDb for everyone”

The Creators Guild of America is making good on its promise to provide support for digital professionals.…

3 hours ago

The 2024 NAB Show introduces 30-session track for digital content creators

The National Association of Broadcasters' longtime trade event NAB Show has welcomed content creators for…

3 hours ago

LinkedIn is testing its version of the For You Page

LinkedIn is the latest platform to experiment with a TikTok-style feed. The professional social network acknowledged that…

5 hours ago

More than 25% of channels in the YouTube Partner Program have monetized their Shorts

YouTube has been offering ads on Shorts for one year, and the results have been encouraging thus far.…

7 hours ago