Money spent on the YouTube app superseded spending on any other app for the first quarter of 2021 globally on both iOS and Android, according to App Annie‘s latest State Of Mobile 2021 report.
Amid the ongoing coronavirus pandemic, app spending in general for Q1 2021 shattered records — to the tune of a 40% year-over-year increase on overall spend across iOS and Android, totaling a whopping $9 billion. YouTube is taking home the biggest piece of that pie, besting previous leaders TikTok and Tinder in terms of conumer spend, per the report.
Search Engine Journal notes that though the lion’s share of YouTube revenues are derived from advertising, consumers can also tender myriad in-app purchases, including Premium subscriptions, Channel Memberships, Super Chats, and Super Stickers.
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App Annie also found that streaming time on YouTube continues to dominate, with users watching YouTube six times more than the next biggest video app (Netflix) at an average of 38 hours of content each month.
You can check out App Annie’s full State Of Mobile 2021 report right here.