YouTube is back up to bat with Major League Baseball.
The duo’s long-running partnership will see YouTube exclusively air 21 games from the upcoming season.
Broadcasts will begin with the Boston Red Sox vs. Tampa Bay Rays matchup April 7, followed by the Houston Astros vs. Los Angeles Angels April 22 and the Cleveland Indians vs. Minnesota Twins April 28.
YouTube has been exclusively broadcasting some MLB games since 2019. That season, it broadcast 13 games that netted an average viewership of 1.2 million people. Its most-watched game (Cardinals vs. Dodgers) peaked at 320,000 concurrent viewers.
At the time, YouTube said it was “really happy with the success of the entire partnership.”
The platform only aired four games last year after the 2020 season was cut short by COVID-19.
Games will broadcast from a specially created YouTube TV channel and from Major League Baseball’s official YouTube channel.
Netflix is spending freely to bring some of YouTube's top channels into its library, prompting…
If you thought the KPop Demon Hunters bonanza of 2025 represented the peak of Korean culture…
Creator agencies are helping brands navigate the nascent field of answer engine optimization (AEO). The latest companies…
In his 2026 letter to creators, CEO Neal Mohan said YouTube is "focused on" making…
For Meta, the Instagram for TV app is the key to unlocking more viewership in the living…
YouTube is factoring user preferences into its video recommendations. Earlier this year, the video hub launched…