Categories: Cameo

Cameo Paid Out $75 Million To Creators In 2020

Cameo, the platform that lets people purchase custom video shout-outs from celebrities and other public figures, processed $100 million worth of orders in 2020–and paid out 75% of that sum to creators.

The company’s cofounder and CEO, Steven Galanis, told Variety that Cameo experienced a traffic surge after COVID-19 restrictions effectively put talent like actors and musicians out of work. Stuck at home, they turned to Cameo to generate income, and now “interacting with their fans this way has become part of their stack,” Galanis said.

Cameo previously revealed that more than 10,000 new creators joined it in 2020, and 150 creators were earning six figures annually.

Cameo’s top creator of the year was Brian Baumgartner, aka Kevin from The Office, who made over $1 million in bookings, Galanis said. (A video from Baumgartner starts at $195.) In second place was longtime Green Bay Packers

quarterback Brett Favre (a video starts at $400), followed by Snoop Dogg (currently not available), Gilbert Gottfried ($150), former The Bachelor host Chris Harrison ($350), and Carole Baskin of Tiger King fame ($299).

Collectively, Cameo creators made 1.3 million videos in 2020, per Galanis. The company’s gross takings of $100 million were a 4.5x increase from 2019.

Cameo’s future plans include expanding beyond video into building “the marketplace for people’s time,” Galanis explained. “For X amount of money, you as a fan should be able to pay to do Y activity with Z person that you love.”

The platform is also on track for an IPO, but didn’t give a timeline. At the moment, it is reportedly looking to raise $100 million in funding at a $1 billion valuation.

Share
Published by
James Hale
Tags: cameo

Recent Posts

Beauty Creators Loey Lane, Snitchery Launch Paranormal Podcast At Spotify’s Parcast

YouTube beauty gurus and gifted storytellers Loey Lane and Eleanor 'Snitchery' Barnes are teaming up…

15 hours ago

YouTube Testing Language Dubbing Tool, Enabling Viewers To Toggle Between Multiple ‘Audio Tracks’

YouTube is testing a new tool that would make videos more seamlessly accessible to users…

18 hours ago

Gia Coppola’s New ‘Mainstream’ Film Tackles YouTuber Culture, With Cameos From Jake Paul, Patrick Starrr

Gia Coppola, daughter of famed auteur Francis Ford Coppola and the director of 2013’s Palo…

20 hours ago

Indie Spotlight: Time’s Up For Two Souls In Short Film ‘Death’s Diner’

We receive a ton of tips every day from independent creators, unaffiliated with any major…

4 days ago

Night Media Signs YouTube Gourmand Guga Foods, Who’s Launching Two Product Lines This Summer (Exclusive)

Night Media has signed foodie content creator and entrepreneur Gustavo “Guga” Tosta, who is set…

4 days ago

Triller Launches NFT Marketplace, Jake Paul-Themed Token Sale Ahead Of Boxing Bout

TrillerNet, the parent company of micro-video TikTok competitor Triller, has launched an NFT Marketplace, as…

4 days ago