YouTube, TikTok Comedian Caroline Ricke Signs With UTA (Exclusive)

By 01/15/2021
YouTube, TikTok Comedian Caroline Ricke Signs With UTA (Exclusive)

Content creator and comedian Caroline Ricke has signed with United Talent Agency for representation in all areas.

The 21-year-old YouTuber and TikToker began building a following in 2020, after she went viral for a satirical vlog series about being accepted into–and then dropping out of–Harvard. The videos provided a springboard for the creation of Ricke’s signature alter-ego, “Rich Caroline.”

Her YouTube channel (330K subscribers) and TikTok account (2.7 million) now chronicle the scripted, retro-glitzy adventures of brutally honest, Elle Woods-esque Rich Caroline, from her time as a millionaire in quarantine to flexing her oversized closet to Haute Lunch, a totally professional cooking show “for all you losers who get below-average grades at your below-average schools.”

@richcarolinehaute lunch w @toborowitz♬ original sound – Caroline Ricke

UTA will work with Ricke as she expands her clothing and jewelry line, Spicy Girl, and develops her weekly podcast Don’t Be Ugly.

Since signing with the agency, Ricke has sealed brand deals with Netflix and American Eagle. She’s also partnered with Tinder, Chipotle, Beats by Dre, and Lululemon.

Ricke continues to be managed by Ogo at Thirteenth.

Header photo by SJ Spreng.