News

Tati Westbrook Sued By Former Business Partner In Her Halo Beauty Vitamin Venture

Tati Westbrook and her husband, James, are the subject of a lawsuit by an ex-business partner — the entrepreneur Clark Swanson — who is alleging breach of contract, gross negligence, and fraudulent inducement.

The lawsuit is in regards to Westbrook’s Halo Beauty vitamin brand, which Swanson says he initially co-owned with the Westbrooks, with both parties agreeing to take a 50% stake in the venture. However, prior to its official launch, Swanson alleges that the Westbrooks asked for a two-thirds stake in Halo, with the caveat that they would use Halo as an umbrella brand for not only vitamins but a whole host of other beauty launches in realms like cosmetics, skin care, and fragrances — to which Swanson agreed, E! reports.

Business Insider notes that Halo Beauty was a massive success right out of the gate, netting $3 million in 2018, with earnings tripling in 2019 thanks to a huge scandal that erupted after Westbrook’s mentee, James Charles, endorsed competitor Sugar Bear Hair.

Subscribe to get the latest creator news

Subscribe

However, the key conflict in Swanson’s suit stems from the fact that the Westbrooks allegedly went behind his back, he claims, to launch a separate cosmetics brand called Tati Beauty for makeup products — with an initial eye shadow palette garnering $16 million, per his estimations. Perfumes and skin care items are also in the works at Tati Beauty, Swanson says — which he is now being shut out of given that they don’t fall under Halo Beauty’s auspices.

Swanson is seeking to take the Westbrooks to trial and to collect damages.

“[Clark Swanson’s] absurd claim that Tati Westbrook granted him one-third of her name, image, and likeness for all time in exchange for a modest initial capital contribution…is not only baseless, it is offensive and defies common sense,” the Westbrooks’ lawyer, Douglas Fuchs, told E! in a statement. “This is particularly true given that Swanson has received millions in profit distributions from Halo Beauty, almost exclusively due to the Westbrooks’ efforts. Tati and James will vigorously defend this lawsuit and are confident that the truth will come out and they will prevail.”

Tati Westbrook, a YouTube beauty mainstay, has remained absent from her channel since June, when she posted a bombshell video alleging that Shane Dawson and Jeffree Star had coerced her into publishing a 2019 takedown video of Charles in a bid to destroy his career. She has yet to personally respond to the suit.

Share
Published by
Geoff Weiss

Recent Posts

Have you heard? It’s science time, college football on YouTube, and “copium” for the dictionary.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

2 days ago

Oh Canada! YouTube’s nine-project creator programming slate takes it north of the border.

YouTube didn't just use the Toronto International Film Festival (TIFF) to premiere new projects helmed by creators. It…

2 days ago

What if livestreamers could do product placement without real products?

Live content drives sales. From street hawkers of ancient times to QVC hosts to lightning-fast,…

2 days ago

After working with Congressional reps, the Creators Caucus heads to the Senate

What can creators accomplish when they lobby the U.S. Senate? We're about to find out.…

2 days ago

Whatnot says its new terms include “the lowest commission rates in the industry”

Whatnot just made a compelling offer to its community: The more they sell, the bigger their…

3 days ago