Supermodel, actress, activist — and now burgeoning YouTube star — Naomi Campbell has signed with longtime multi-channel network Studio71.
Studio71 will work with Campbell to diversify her digital footprint, curate and amplify YouTube content for ad sales, optimize her channel, and foster branded partnerships across YouTube and Facebook.
Campbell joined YouTube in Dec. 2018 and has amassed 440,000 subscribers, maintaining an active presence during quarantine through an interview series called No Filter With Naomi. At the outset of quarantine in March, Campbell’s channel was garnering 2 million monthly views. Now in its second season, the No Filter sees Campbell sitting down with luminaries from diverse fields, including Reverend Al Sharpton, Black Lives Matter co-founder Opal Tometi, editor Anna Wintour, and models Adut Akech and Karlie Kloss. Many of the discussions cover racial injustice and seek to amplify black voices.
Matt Barker, Studio71’s senior director of talent relations, will personally oversee Campbell’s digital portfolio. She is also repped by Steven Grossman and Alex Kovacs from Untitled Entertainment and Light Switch Digital, while her content is produced by Portal A and Westbrook Inc.
“Naomi is doing something really special that she’s not done before,” Joseph Marchese, Studio71’s SVP and co-head of talent said in a statement. “She understands the importance of content and has assumed a responsibility to connect with her audience in a meaningful and authentic way, like only she can.”
Other creators in Studio71’s network include Lilly Singh, The LaBrant Family, and Michelle Khare.