Jukin Launches Self-Service Platform Allowing Anyone To License Its Viral Videos, Starting At $50

Jukin Media, whose business is centered on the licensing of user-made viral videos, is opening its trove of more than 65,000 clips to the public at large.

Today, the company is launching a self-service program intended for individual creators, digital publishers, and influencers — all of whom are turning to new tools to create content remotely amid the coronavirus pandemic. Individual clips from Jukin’s library can be now purchased and published on social media, YouTube, or to creators’ individual websites, Jukin says.

“Jukin has been a go-to resource for major advertisers and TV networks for years, and now we’re creating this offering so that individual creators, social pages, and digital publishers of all kinds can leverage the same amazing content at affordable price points,” Jonathan Skogmo, Jukin’s founder and co-CEO, said in a statement.

There are three pricing tiers for the service. A watermarked clip for non-monetized content on one social channel is priced at $49, while a $99 license includes a non-watermarked clip that can be monetized on one channel. For $299, customers can purchase a monetizable license for unlimited use across all of their channels. Of course, given that Jukin’s library comprises clips from across the web that it has licensed, viral video makers will receive royalties themselves whenever their videos are purchased. All told, Jukin says it has shelled out $25 million in royalty payments to date.

The self-service tool, which launched in beta last year and is bowing officially today, has already amassed 1,200 customers — including social-first publishers, small businesses, brands and creative agencies, and nonprofits — in 100 countries who have licensed over 3,000 videos, Jukin says.

And to fete its wider launch, Jukin is partnering with multi-channel networks BroadbandTV and Fullscreen to provide exclusive discounts to creators within each network, as well as dedicated customer support and early access to new features.

Finally, as it rolls out the new self-service platform, Jukin says it will adjust the infringement rates it charges those who don’t properly license its videos on YouTube to mirror its above pricing tiers.