Pocket.watch, the digital kids’ content goliath best known for its work with YouTube superstar Ryan Kaji, is building on its relationship with Hulu.
Pocket.watch will be packaging programming from nine of its top kid-stars — including JillianTubeHD, EvanTubeHD, Karina Garcia, Onyx Family, and KidCity — into a new franchise called Smiles And Smarts. The collection of 100 short-form, learning-themed, kids entertainment videos — which Pocket.watch says are designed to help parents entertain their homebound children amid the coronavirus pandemic — is available on Hulu now.
Pocket.watch, which works with top kid-friendly YouTube stars, began repackaging its content for other platforms like Amazon and Hulu back in 2018, and then added a slew of new content to Hulu last October, for a total of 177 episodes on the platform. The addition of Smiles And Smarts means that Pocket.watch’s presence on Hulu has now tripled since 2018, with 250 total episodes. Other creators who will be featured in the Smiles And Smarts package include HobbyKidsTV, Jason Vlogs, MarMar Land, and Scratch Garden.
“The demand for kids and family content continues to grow as families explore options to keep kids engaged and entertained in the summer months,” Thanda Belker, Pocket.watch’s SVP of global distribution, said in a statement. “Through Pocket.watch’s expansive content library and our ongoing ability to produce original content during the pandemic, we’re able to create premium collections of content that can be distributed to kids and families through broadcast and streaming platforms all over the world.”
Other Pocket.watch programming on Hulu inclues Jillian’s Mystery Craft Box (pictured above) where the influencer — alongside slime queen Garcia — must create crafts using only the items given to her in a mystery box. Hulu also distributes Ryan’s World Specials – Learn & Play, a collection of learning and DIY content starring Kaji.