Talent agency UTA has signed longtime beauty vlogger Shayla Mitchell, better known to her 3.4 million followers across Instagram and YouTube as MakeupShayla. UTA will rep Mitchell globally in all areas of her career.
In addition to her makeup content, Mitchell has also used her platform to pave the way for BIPOC in the digital beauty space, UTA says, and has sought to promote body positivity while challenging conventional notions of beauty.
Mitchell, who got her start as a professional makeup artist and turned to social media to promote her freelance businesses, was recently named ‘Beauty Blogger Of The Year’ by Essence
magazine. Throughout her career, Mitchell has collaborated with brands like MAC, NARS, Secret, Buxom, Laura Mercier, and Estée Lauder on sponsored content. She has even launched her own product collaborations with ColourPop and Maybelline — marking the drugstore staple’s first-ever collab with an influencer.Mitchell counts 2.7 million Instagram followers. On YouTube, she has garnered 746,000 subscribers and counts roughly 500,000 monthly views.
Each week, we handpick a selection of stories to give you a snapshot of trends,…
A decade ago, this would have been a surreal headline from The Onion, but in…
The English Premier League returns for a new season on August 21, and two days later,…
Can one of China's biggest video hosting sites compete with the titans of the Western…
A month after saying that "AI has fundamentally transformed the tech industry" to explain why…
After more than a year of Netflix treating YouTube like its own personal "farm league"…