Tubefilter’s coverage of the 2020 IAB NewFronts is brought to you in partnership with
– an entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content. You can check out all our NewFronts coverage right here.
At its NewFronts presentation today, 3BlackDot–the gaming-focused talent network and digital studio behind YouTube Red’s very first animated original back in 2016–revealed it’s loading up another YouTuber-fronted animation project.
Minecraft YouTubers VanossGaming (25 million subscribers, 125 million views per month), I Am Wildcat (7.4M, 40M), BasicallyIDoWrk (4.7M, 20M), and Terroriser (3.5M, 18M) will star in Alpha Betas, a half-hour comedy series co-produced by Rick & Morty animator Starburns Industries. The show will follow four friends through their gaming (mis?)adventures, and will feature supporting voice cast members including Stephanie Beatriz (Brooklyn Nine-Nine), Chris Parnell (Rick & Morty), and John DiMaggio (Futurama).
Subscribe to get the latest creator news
“3BlackDot has made it its mission to push the boundaries of modern entertainment through innovative and immersive projects, and we’re thrilled to take that mission to the next level by partnering some of the biggest names in gaming with a groundbreaking studio in Starburns Industries,” Zennen Clifton, 3BlackDot’s EVP, said in a statement.
Alpha Betas will premiere sometime next year.
3BlackDot, which was founded in 2014 by former Machinima execs Angelo Pullen and Luke Stepleton as well as YouTubers SeaNanners, Syndicate, and VanossGaming, also used its NewFronts slot to talk up its talent network. The studio partners with both creators and brands, says it offers a wide range of services, including marketing and sponsorships, media, branded IP, ecommerce, games IP, studio and book IP, and event production.
It didn’t say exactly how many creators it works with, but claimed its network has a collective following of 750 million YouTube subscribers and nets 4 billion views each month. Other figures it noted include selling 70,000 units of a creator-branded mystery box in 48 hours, and having sold more than 20 million copies of books it published.
BEN is an entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content with guaranteed ROI. With its proprietary AI and platform, BEN is the first and only company using machine learning and deep learning neural networks to identify high-impact opportunities for authentic, non-disruptive brand integrations. BEN combines its AI with 40+ years of experience and a team of industry experts to connect brands with the right audiences and content opportunities in meaningful ways. If you’d like to find out how BEN can increase your sales by 10x (like we have done for our other clients), then get in touch with us today.
